Starting Fresh in Your 40s & 50s: A Solo Journey to Ghana for Personal Reinvention

Picture this: you lose $10,000 due to a single bad hire, not because your employee lacked the necessary skills, but because you misunderstood their culture and connections. This scenario is more common for expats operating in Ghana’s retail ecosystem than you think, especially in bustling commercial centers like Makola Market. Bringing rigid, Western hiring strategies to a relationship-driven environment can lead to significant losses.