Competing with Kantamanto Market: Strategies for Importers in Ghana

China has rolled out a powerful economic opportunity for Ghanaian entrepreneurs abroad, yet it remains underutilized. The country’s zero-tariff policy, introduced as part of broader Sino-African trade reforms, eliminates export duties on 98% of Ghanaian goods, placing diaspora-led businesses in a globally competitive position. This policy is about more than removing costs; it’s a gateway to China’s $2.5 trillion consumer market, granting diaspora entrepreneurs the chance to blend Ghanaian craftsmanship with Chinese demand.