This final installment of our Ghana Real Estate Buyer’s Blueprint focuses on Ghana real estate investment in 2025 — what happens after you own the property. If Part 1 showed you the opportunity and Part 2 taught you how to buy safely, today’s Part 3 reveals how to unlock long-term value through smart management, targeted upgrades, and well-timed exits.
📌 Missed the full series? Start here: Why Ghana’s Real Estate Market is the Smart Investor’s Choice in 2025
Photo by Max Vakhtbovycn
The swimming pool at the Airport Hills villa sat empty for eleven months before owner Femi Adebayo realized his mistake. “I assumed luxury would rent itself,” the Nigerian investor admits. “I didn’t account for Ghana’s specific tenant preferences.” His eventual pivot – converting the property to executive short-term rentals – now delivers 27% annual returns.
Femi’s experience underscores a crucial lesson: property acquisition is just the beginning.
Rental Yield Trends in Ghana Real Estate Investment 2025
When evaluating Ghana real estate investment in 2025, rental demand isn’t just about location or finishes — it’s about utility, reliability, and tenant alignment.
Accra’s rental market operates on a counterintuitive calculus. While multimillion-cedi mansions in East Legon or Airport Hills often sit vacant for months, modest but well-positioned three-bedroom apartments in neighborhoods like Dansoman, Adenta, and Tesano boast occupancy rates exceeding 90–95% year-round.
What’s behind the mismatch?
“It’s not just about luxury anymore,” explains Ama Serwah, a property manager overseeing over 40 units across Greater Accra. “Expatriates, digital nomads, and Ghana’s growing class of young professionals are prioritizing function over flash. They want convenience, consistency, and low-maintenance living.”
Photo by Vika Glitter
Why Mid-Tier Locations Outperform Luxury Estates
According to Ama, renters are now willing to pay a premium—often 15–20% above market rate—if the unit checks these three boxes:
- ✅ Reliable Utilities
Access to consistent water supply and backup power (like solar or generators) is now considered non-negotiable, especially for professionals working remotely or families with young children. - ✅ Location Efficiency
Tenants increasingly want homes within 30 minutes of work hubs, international schools, or hospitals. Proximity to places like Ridge Hospital, GIS, or major arteries like Spintex Road adds instant appeal. - ✅ Security & Peace of Mind
Units with gated access, CCTV, and onsite security fetch higher rents and faster tenant commitments. This is especially true for diaspora returnees or foreign workers on medium-term assignments.
“Some landlords are sitting on luxury properties they can’t fill because they haven’t adapted to what the market actually values,” Ama adds. “Meanwhile, the smart investors are offering well-managed, mid-tier units that feel premium in the ways that matter.”
The takeaway? In today’s market, practicality outperforms prestige. The most profitable rentals aren’t necessarily the flashiest—they’re the best aligned with tenant expectations.
Short-Term Rentals and Ghana Property Investment in 2025
Short-term strategies are now a central part of Ghana real estate investment 2025 trends, especially in urban hubs like Labone and Osu.
When Adelaide Owusu converted her aging Labone duplex into an Airbnb rental, friends and family questioned the move. “People told me short-term rentals were too risky—too dependent on tourists,” she recalls. “But I wasn’t targeting tourists. I was building for a different traveler.”
Two years later, Adelaide’s units average GHS 1,560 per night with a 68% occupancy rate, far exceeding her initial revenue projections.
“I learned quickly that the key isn’t just listing your space. It’s understanding who’s coming to Accra—and what they actually need when they arrive.”
Three High-Performing Guest Segments to Target
Instead of focusing on generic vacationers, Adelaide tailored her duplex to meet the expectations of three specific—and growing—guest segments:
- 🧳 Business Travelers
Executives and remote workers flying in for short contracts or regional meetings now prioritize strong WiFi, functional workspaces, and proximity to business hubs like Airport City or Ridge.
“One guest extended his stay just because of how reliable our internet was,” she says.
- 🏥 Medical Tourists
With Accra’s reputation for high-quality private healthcare facilities like Nyaho Medical Centre and Lister Hospital, travelers come for surgeries, treatments, or postnatal care.
“They want peaceful, clean, self-contained units close to clinics—and with the ability to prepare their own food.”
- 🌍 Returning Diaspora
Often arriving for family visits, weddings, or exploratory investment trips, Ghanaian diaspora guests crave the comforts of home mixed with cultural connection.
Adelaide stocked her kitchen with locally familiar utensils and added smart TVs with Ghanaian content.
“I market my duplex more like a boutique experience than a rental. People aren’t just booking rooms—they’re booking belonging.”
Her story reflects a broader trend: Airbnb, MeQasa, and even short-let WhatsApp groups have transformed Ghana’s rental economy. Investors who once ignored short-term rentals are now launching purpose-built serviced apartments targeting this mid-stay niche.
Why it works:
- Greater nightly rates than long-term leases
- Flexibility to adjust pricing seasonally
- Lower wear-and-tear compared to local student housing
- Minimal vacancy when marketed well
Future-Proofing Your Ghana Real Estate Investment
Developer Kwame Asante took a hard look at the lessons from Ghana’s 2023 energy crisis—and made a bold decision.
“We now install solar panels as a standard feature,” he explains. “It adds about 8% to our total construction costs, but increases property value by as much as 15%—often translating to an additional GHS 300,000 or more on mid-range homes.”
Photo by Robert So
In a market where stable power and utility efficiency are top concerns for tenants and buyers, developers who invest in long-term resilience are seeing clear returns.
Beyond solar, smart investors are beginning to offer value-adds that cater to lifestyle, convenience, and sustainability:
- ⚡ Electric vehicle charging stations – especially near middle- to upper-class neighborhoods where EV adoption is growing
- 🧠 Smart home features – such as app-controlled lighting, security, and metering systems
- 🧳 Co-working spaces within residential compounds – ideal for digital nomads, remote professionals, and returnees working across time zones
“Buyers aren’t just paying for square footage anymore,” Kwame adds. “They’re paying for functionality, future-readiness, and peace of mind.”
Exit Strategies for Ghana Real Estate Investors in 2025
These region-specific strategies reflect the evolving nature of Ghana real estate investment 2025, where timing, location, and adaptability shape returns.
Seasoned investors don’t just buy — they buy with a plan to exit profitably. In Ghana, different regions present unique opportunities depending on your timeline, risk appetite, and property type. Here are three proven strategies adapted to Ghana’s evolving real estate landscape:
🟢 The Appreciation Play
Region Spotlight: Tamale, Northern Region
This strategy centers on land banking in growth corridors—areas where future infrastructure, commercial projects, or population expansion is expected.
- Acquire land near new road projects or industrial zones, such as the Tamale International Airport enclave or the Tamale-Bolgatanga corridor
- Hold for 5–7 years while demand grows and infrastructure is completed
- Sell to institutional buyers, government contractors, or NGOs expanding operations
Land purchased for GHS 150,000 in 2020 near Tamale’s outskirts is now valued at over GHS 400,000 due to airport-driven development.
🔄 The Income Conversion
Region Spotlight: Kumasi, Ashanti Region
In Ghana’s second-largest city, the rising middle class and student population make rental income plays highly viable.
- Purchase undervalued or owner-abandoned properties near tertiary institutions like KNUST or commercial hubs like Adum
- Renovate and upgrade utilities, WiFi, and security
- Market to young professionals, medical staff, or students
- Sell after stabilization to investors looking for 5–10% net yields
A GHS 700,000 four-unit block near Santasi was renovated with GHS 100,000 and sold for GHS 1.2 million to a diaspora investor within 14 months.
🔁 The Use-Change Gambit
Region Spotlight: Takoradi, Western Region
Takoradi’s oil and gas sector has opened up new opportunities for commercial conversion.
- Identify residential plots near port-related infrastructure or logistics corridors
- Change zoning to mixed-use or commercial (e.g., guesthouses, offices, clinics)
- Re-develop or lease to SMEs, expats, or energy service providers
A bungalow in Anaji valued at GHS 900,000 was rezoned and remodeled into an office and staff housing unit, now earning GHS 18,000/month.
Takeaway:
Whether you’re eyeing the rural fringe of Tamale, the urban bustle of Kumasi, or the industrial growth zones of Takoradi, Ghana’s regions offer multiple pathways to long-term returns. The smartest investors align their exit strategy with the local demand and regulatory climate.
Listings Pro GH’s View on Real Estate Success in Ghana
After analyzing markets across Ghana, one truth stands out: long-term success doesn’t come from luck or timing — it comes from discipline. The most successful investors consistently demonstrate three key habits:
- They monitor infrastructure and policy plans
Whether it’s roads, airports, or zoning reforms, they know where the government’s money is going — and they get in early. - They adapt to tenant preferences, not personal taste
They understand that a secure three-bedroom with water tanks in Cape Coast may outperform a luxury villa in East Legon. - They build networks of legal, construction, and management experts
From land surveyors in Tamale to Airbnb co-hosts in Kumasi, they treat real estate as a team sport.
As Femi Adebayo now understands:
“In Ghana’s market, the real profit isn’t in buying right — it’s in managing smart.”
At Listings Pro GH, we help you move from ownership to outcome — guiding every stage of your Ghana real estate investment 2025 journey.
This concludes our three-part Ghana Real Estate Buyer’s Blueprint. Missed earlier installments? Read Part 1 on market fundamentals and Part 2 on purchase essentials.
