Unlocking Success: What Global Investors Misunderstand About Diaspora-Led Ventures in Ghana
What if the most powerful investment advantage in Ghana isn’t capital, but cultural intelligence? Diaspora entrepreneurs in Ghana possess an unparalleled superpower—they seamlessly navigate both local traditions and global markets, building trust where external actors struggle. Yet, these invaluable traits are often undervalued or dismissed by investors who view such ventures as “too niche” or “lacking scalability.”